In my Information Technology Marketing class we talked about forecasting. We discuss an article by John C. Chamber, Satinder K. Mullick, and Donald D. Smith title How to Choose The Right Forecasting Technique. Through the article many techniques are expose as well as the benefits and precision of each individual technique. Some can get really expensive and take months too developed and some can be inexpensive and can be developed pretty quickly in a week or so. As we got more involved in this topic we learned how important it is to predict what’s ahead of us an in which direction to move. Of course nothing is certain about the future, but using past and present information is crucial in forecasting. Taking what we have in hand in terms of information and money to best select a model is a way to start when calculating future numbers and positions of the business. After reading the article something came to my head. The picture of a man walking through a dark ally in a foreign country for the first time with a lamp in his hand to better see what’s ahead. The article and the class discussion help me understand the benefits of each model.