In an article I read by E. Raymond Corey called Note on Breaking-even Analysis in Marketing. The article defines break-even as the technique for weighting the risk of potential benefits of a potential investment, price change, or distribution or simply doing nothing doing nothing in response to competitors movements. The article provided an example in terms of a business scenario quite simple, but really helpful in terms of understanding. A company had to figure out the quantity of items sold to recoup the investment as describe in the definition. After reading the article what came to mind was catching a wave it gave me a similar feeling in terms of how break even analysis was describe. I when back to how the article define Break Even Analysis in catching a wave you don’t just go for any wave, you weight out many factors the risk the benefits of potentially riding the wave or just like the definition states simply doing nothing in response to competitors moves. After I realize that the definition made sense I took a look at the diagram that the article provided as well as a diagram of a wave both switch concavity at a certain point. In surf the time what I like to call the dead point where you have to even out the force pulling you back to the speed of your paddle. The article talked about not being in business for the break-even but to make money and I in surfing I see that as the drop, the gliding and ridding now becomes you manage the benefits of the risk.