Have you ever been so caught up in live play or concert that you never think about what’s going on behind the stage maybe because you want to be part of it or you immediately related to it? In marketing selling an idea via commercials, billboards, slogans or online website is the same; the question is how to measure its success?
For example, websites how can traffic be created and how can it be measure.?A good way to start would be with Google Ad words and SEO (search engine optimization) describing your product in words that are popular for your service or product. This will create more brand awareness when someone searches for a certain product category. Once your product/service link is on the screen it will only require a click to get closer to viewing what you have to offer and that’s the job of the front page of your website. The client now views the website, at this point you want to retain them and eventually want them to be part of your story and they probably will if they feel connected. Opening an account with Google Analytic’s will describe all the movement in your website for instance how many people viewed the page, how long they stayed, what they click on and whether they purchase or not.
In marketing one of the most important assignments is to measure money and time spend in a campaign. In a live play or concert, work and technology put in behind cannot be seeing directly by the customer, just like a like the example of the website the tracking number cannot be seen by the customer. In a play or concert the customer will naturally watch the live play or concert like nothing else is going on. In marketing the customer will view the website like nothing else is going, but remember that behind the scenes the number will determine whether a campaign is successful or not.